Brochures can be a great challenge - there is generally more design freedom whilst still adhering to brand guildelines. You really have to get the brand ‘out there’. The content is always interesting and you have the freedom to find imaginative ways to sell a product or a provider. For one client I worked with, the brief was so specific and the proofing was so rigorous it was important to respect the client’s instructions - I was dealing with their worldwide reputation.